Psychology & Psychiatry

Why 'playing hard to get' may actually work

We tend to like people who like us—a basic human trait that psychologists have termed "reciprocity of attraction." This principle generally works well to start relationships because it reduces the likelihood of rejection. ...

Medical research

Technological breakthrough paves the way for better drugs

Researchers at Karolinska Institutet in Sweden have developed the first method for directly measuring the extent to which drugs reach their targets in the cell. The method, which is described in the scientific journal Science, ...

Neuroscience

Brain-imaging study reveals curiosity as it emerges

You look up into the clear blue sky and see something you can't quite identify. Is it a balloon? A plane? A UFO? You're curious, right? A research team based at Columbia's Zuckerman Institute has for the first time witnessed ...