Neuroscience

EEGs can predict a movie's success better then surveys

Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...

Neuroscience

How we know where we are

Knowing where we are and remembering routes that we've walked are crucial skills for our everyday life. In order to identify neural mechanisms of spatial navigation, RUB researchers headed by Prof Dr Nikolai Axmacher, together ...

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