Psychology & Psychiatry

Marketing is more effective when targeted to personality profiles

Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different ...

Psychology & Psychiatry

The secret to successful aging

Whether we choose to accept or fight it, the fact is that we will all age, but will we do so successfully? Aging successfully has been linked with the "positivity effect", a biased tendency towards and preference for positive, ...

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