Medical economics

Exploring the role of marketing in disrupted health care markets

Researchers from Duke University, University of New South Wales, University of Wisconsin, and University of Washington published an editorial for the Journal of Marketing that calls for marketing to tackle the challenges ...

Health

WHO says AI can transform health care if understood properly

Artificial Intelligence has the potential to transform health treatment but rapid roll-out without fully understanding how AI performs could end up harming patients, the World Health Organization said on Thursday.

Oncology & Cancer

I've just been diagnosed with cancer, now what?

In one pivotal instant your life has changed and there will be no turning back. How will you accept, adjust and adapt to being "someone who has cancer"?

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