Psychology & Psychiatry

Imagine: Our attitudes can change solely by the power of imagination

Sometimes in life there are special places that seem to stand out to us—a school playground, perhaps an old church, or that inconspicuous street corner where you were kissed for the first time. Before the kiss you had never ...

Psychology & Psychiatry

Heroes and villains influence what you buy

Stories about villains and heroes have captured the human imagination for centuries, and now those characters are ubiquitous on the packages and labels of products. But do these characters influence whether people are willing ...

Medical research

Unraveling the functional diversity of longevity gene SIRT1

While the search for elixir of life has captivated human imagination for millennia, researchers around the world have put in efforts to extend healthy lifespan and reduce the burden of morbid diseases in an increasingly aging ...