Psychology & Psychiatry

How advertisers seduce our subconscious

In 1957 Vance Packard's book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream and Coke. The experiment he cited ...

Health

Early standouts may not make future champions

As you watch this year's summer Olympics, pay attention to the athletes from smaller countries. There's a good reason why some countries manage to produce elite athletes consistently, even though they're drawing from populations ...

Health

Does drinking hot tea in summer really cool you down?

I remember as a child, on the rare warm days that we used to get in Britain, my grandmother telling me to "have a cup of black tea … it will help cool you down". As a seven-year-old, this seemed like a crazy idea, especially ...

Genetics

New genetic clues into motor neuron disease

Researchers at The University of Queensland have contributed to the discovery of three new genes which increase the risk of motor neuron disease (MND), opening the door for targeted treatments.

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