Health

Is label literacy a key to healthier food choices?

Health-related factors have a significant impact on the foods people buy. With the seemingly overwhelming number of products on shelves, a new survey offers insights into which information on food labels is most influential—and ...

Psychology & Psychiatry

Heroes and villains influence what you buy

Stories about villains and heroes have captured the human imagination for centuries, and now those characters are ubiquitous on the packages and labels of products. But do these characters influence whether people are willing ...

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