Neuroscience

Brain imaging predicts response to public health campaign

Neuroimaging data obtained from a small group of smokers predicts the influence of a large anti-smoking media campaign targeting likely smokers, shows a new study published in JNeurosci. This approach could help improve informational ...

Health

Most smokers haven't considered quitting

(HealthDay)—The idea of quitting doesn't cross the minds of most smokers, and the few who do think about it don't actively try to quit.

Overweight & Obesity

Negative public health campaigns may undermine weight loss goals

Public health campaigns that stigmatize obese people by using negative images or text do not motivate them to lose weight any more than more neutral campaigns, finds a new study in the American Journal of Preventive Medicine. ...

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