Psychology & Psychiatry

Psychology study shows it's all in the name

A study involving Victoria University of Wellington researchers shows people trust strangers with easier-to-pronounce names—even if those strangers are all from the same country.

Psychology & Psychiatry

Need a new brand name? Think of your vowels, says new research

A simple shift in a vowel's sound can change the way people think and make decisions about objects – leading to a greater connection between a brand's name and product features a business wants to highlight, says new research ...

Diseases, Conditions, Syndromes

When diseases have a bad name, change is hard

Some diseases just have a bad name. But even when their commonly known labels glorify Nazi doctors or slander certain ethnic groups, old habits are hard to change, experts say.

Health

Glitzy cigarette packs entice kids to start deadly addiction

A Cancer Research UK study reveals for the first time that glitzy and glamorous cigarette packaging makes children susceptible to smoking - tempting them in to a habit that kills half of all long term users. The research ...

Medical research

What scientists can see in your pee

Researchers at the University of Alberta announced today that they have determined the chemical composition of human urine. The study, which took more than seven years and involved a team of nearly 20 researchers, has revealed ...

Medications

Argentina begins doling out free 'Viagra'

Argentina has begun distributing a free state-produced version of the erection-boosting drug Viagra for the first time, in a move intended to curb its misuse, health authorities announced Thursday.

Cardiology

Statin use linked to few side effects

the popular class of cholesterol-lowering drugs used widely to prevent recurrent heart disease or stroke as well as risk for having a first cardiac or stroke event—appear to cause few side effects, according to new research ...

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