The neural underpinnings of the decoy effect—a marketing strategy in which one of three presented options is unlikely to be chosen but may influence how an individual decides between the other two options—are investigated ...
Nov 6, 2017
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In Fragile X Syndrome—the leading genetic form of intellectual disability and autism—the effects of a single defective gene ripple through a series of chemical pathways, altering signals between brain cells. It's a complex ...
Nov 3, 2017
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Researchers have demonstrated how to decode what the human brain is seeing by using artificial intelligence to interpret fMRI scans from people watching videos, representing a sort of mind-reading technology.
Oct 23, 2017
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Surveys and self-reports are a time-honored way of trying to predict consumer behavior, but they have limitations. People often give socially desirable answers or they simply don't know or remember things clearly.
Oct 18, 2017
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38
Those parents you overhear transforming trips to the grocery store into sensory adventures—telling babies too young to babble that broccoli is GREEN, radishes are RED and tangerines are ORANGE—are onto something. Being ...
Aug 22, 2017
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Rowing a boat in serene lake surroundings and spotting familiar animal species roaming on the shores might be something more and more elderly people get to experience in the future – with the help of virtual reality.
Apr 6, 2017
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Stem cell and progenitor cell neural studies have shown great promise for cell-based treatments of central nervous system disorders. However while transplants have demonstrated initial success in retrieving motor function, ...
Mar 27, 2017
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What happens in your brain when you tell a joke? Well, that appears to depend on whether you do that for a living.
Feb 27, 2017
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A prosthetic limb controlled by brain activity can partially recover the lost motor function. Neuroscientists at UNIGE asked whether it was possible to transmit the missing sensation back to the brain by stimulating neural ...
Feb 22, 2017
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Fathers given boosts of the hormone oxytocin show increased activity in brain regions associated with reward and empathy when viewing photos of their toddlers, an Emory University study finds.
Feb 17, 2017
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