Optical illusions are cleverly designed to distort reality, but did you know that the same distortions occur frequently in everyday life?
Feb 12, 2019
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For the first time, research shows that a certain kind of visual illusion, neon color spreading, works on mice. The study is also the first to combine the use of two investigative techniques called electrophysiology and optogenetics ...
Apr 26, 2024
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If the price of a product is reduced, willingness to buy increases – the product appears cheaper even though it is perhaps still too expensive. Our perception of the world is therefore often relative: we compare what we ...
Dec 4, 2015
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If your eyes deceive you, blame your brain. Many optical illusions work because what we see clashes with what we expect to see.
Jul 1, 2015
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A new study in Nature Neuroscience on 'visual masking' sheds light on how we 'unsee' things and points to how conscious perception is generated in the brain.
Nov 13, 2023
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Silence might not be deafening but it's something that literally can be heard, concludes a team of philosophers and psychologists who used auditory illusions to reveal how moments of silence distort people's perception of ...
Jul 10, 2023
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Golfers looking to improve their putting may find an advantage in visualizing the hole as bigger, according to a new study from Purdue University.
Apr 3, 2012
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Ludwig Maximilian University of Munich researchers have shown that virtual optical stimuli can lead to aftereffects that significantly alter our perception of self-motion. This finding has implications for safe use of emerging ...
Nov 25, 2014
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Some optical illusions look like they're in motion even though the picture is static. A new map of the fly brain also suggests motion—or at least how the fly sees movement. The new research, published in the August 8 issue ...
Aug 7, 2013
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Supposedly 'primitive' reflexes may involve more sophisticated brain function than previously thought, according to researchers at Imperial College London.
Feb 14, 2013
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