Dentistry

DIY dentistry—It's a don't

As direct-to-consumer marketing becomes pervasive, there's a growing trend of Do-It-Yourself or DIY dentistry—prompting patients to skip the trip to the orthodontist in favor of at-home impression kits and the ability to ...

Dentistry

How did orthodontists sell orthodontics?

Why do Canadians, especially younger Canadians, have such straight, white teeth? Why are so many parents and so many adults willing to invest in expensive orthodontic treatment?

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