Psychology & Psychiatry
Why confidence is key to persuasion
In persuasive communications, vocal cues affect a speaker's ability to persuade others.
Oct 28, 2019
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News tagged with persuasion
Psychology & Psychiatry
Want to be more persuasive?
The next time you're trying to drive home a point or make a convincing pitch, adjusting the tone of your voice could help.
Sep 27, 2019
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Psychology & Psychiatry
Study: Action-oriented goals produce higher probability of purchases under tight deadlines
If you want something done, ask a busy person—or so the saying goes. According to a new paper co-written by a University of Illinois scholar who studies attitudes and persuasion psychology, if you want to sell something ...
Sep 9, 2019
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Health
Can 'persuasive technology' change behavior and help people better manage chronic diseases?
It was March 2014 when I received a phone call as I was working in my office. The person on the other end introduced herself as Dr. Linda Houston-Feenstra, chief cardiac nurse of Loma Linda University SACHS Heart Clinic. ...
Oct 1, 2018
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Neuroscience
Anti-smoking ads with strong arguments, not flashy editing, trigger part of brain involving behavior change
Researchers from the Perelman School of Medicine at the University of Pennsylvania have shown that an area of the brain that initiates behavioral changes had greater activation in smokers who watched anti-smoking ads with ...
Apr 23, 2013
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