Neuroscience

Neuromarketing

Marketers are using neuroscience to create advertising which speaks directly to your brain.

Biomedical technology

Developing healthier and more climate-friendly protective footwear

Protective shoes are stiff and heavy and made primarily for protection. Many people feel they're more trouble than they're worth. But research is coming to the rescue, with better ergonomics and a reduced climate footprint.

Health

No, you shouldn't be going barefoot in public

It's time to de-feet the trend of going shoeless. Though the barefoot lifestyle is not new—as evidenced by various types of barefoot or minimalist shoes and other products—the movement is resurfacing thanks to TikTok.

Health

Ready to run: Tips on choosing the right running shoes

Congratulations on setting a goal to run a long-distance race. You've just joined a group of more than 60 million people in the U.S. who participate in organized runs and races. Running doesn't require much gear, but well-fitting, ...

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