Psychology & Psychiatry

Habit makes bad food too easy to swallow

Do you always get popcorn at the movies? Or snack while you're on the couch watching television? A new paper by USC researchers reveals why bad eating habits persist even when the food we're eating doesn't taste good. The ...

Neuroscience

Brain sets prices with emotional value

You might be falling in love with that new car, but you probably wouldn't pay as much for it if you could resist the feeling. Researchers at Duke University who study how the brain values things—a field called neuroeconomics—have ...

Psychology & Psychiatry

How people decide when they have so many choices

It's one thing to decide among two or three snacks available at a friend's house. But what do people do when they're faced with a vending machine offering 36 different options?

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