Value-based decision-making is the process through which humans choose between options associated with different costs or efforts, as well as rewards. These choices include, for instance, selecting different products at the ...
You look up into the clear blue sky and see something you can't quite identify. Is it a balloon? A plane? A UFO? You're curious, right? A research team based at Columbia's Zuckerman Institute has for the first time witnessed ...
Jul 8, 2024
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A study published in the journal Nature Human Behaviour challenges the belief that identical physical actions are governed by the same motor memory, regardless of the decision-making process involved. Researchers from the ...
Jul 3, 2024
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Music holds an important place in human culture, and we've all felt the swell of emotion that music can inspire unlike almost anything else. But what is it exactly about music that can bring on such intense sensations in ...
Apr 4, 2024
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Researchers from North Carolina State University identified and addressed a flaw in a commonly used pandemic model that can cause the model to severely underestimate disease spread. By modifying parts of an existing model, ...
Jan 11, 2023
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In baseball, a pitch can take as little as 400 milliseconds to reach the plate. With a typical reaction time of 200 milliseconds and a swing of about 150 milliseconds, a batter must decide whether to swing and how to swing ...
Sep 14, 2021
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The human brain regions responsible for working memory content are also used to gauge the quality, or uncertainty, of memories, a team of scientists has found. Its study uncovers how these neural responses allow us to act ...
Sep 14, 2021
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People around the world dramatically changed their shopping behaviors at the start of the COVID-19 pandemic.
Jul 30, 2021
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We tend to like people who like us—a basic human trait that psychologists have termed "reciprocity of attraction." This principle generally works well to start relationships because it reduces the likelihood of rejection. ...
Jun 9, 2020
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Researchers at Karolinska Institutet in Sweden have developed the first method for directly measuring the extent to which drugs reach their targets in the cell. The method, which is described in the scientific journal Science, ...
Jul 4, 2013
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