Psychology & Psychiatry

College branding makes beer more salient to underage students

In recent years, major beer companies have tried to capitalize on the salience of students' university affiliations, unveiling marketing campaigns and products—such as "fan cans," store displays, and billboard ads—that ...

Diseases, Conditions, Syndromes

Why the flu season is so bad this year

This year's flu season has hit the United States hard, with nearly every state reporting widespread influenza activity in early January. In California, at least 42 people under the age of 65 have died from the flu, and the ...

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