Psychology & Psychiatry

Need a new brand name? Think of your vowels, says new research

A simple shift in a vowel's sound can change the way people think and make decisions about objects – leading to a greater connection between a brand's name and product features a business wants to highlight, says new research ...

Pediatrics

Video: Baby talk in any language

UConn researcher Nairán Ramírez-Esparza, assistant professor of psychology, has found that how you talk to children matters.

Other

Researcher gives subjects their voice

Stephen Hawking and a 9-​​year-​​old girl with a speech dis­order most likely use the same syn­thetic voice. It's called Per­fect Paul and it's easy to under­stand, espe­cially in acousti­cally chaotic envi­ron­ments ...

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