Psychology researcher finds that second-guessing one's decisions leads to unhappiness

December 15, 2011 in Psychology & Psychiatry

You're in search of a new coffee maker, and the simple quest becomes, well, an ordeal. After doing copious amounts of research and reading dozens of consumer reviews, you finally make a purchase, only to wonder: "Was this the right choice? Could I do better? What is the return policy?"

Reality check: Is this you?

If so, new research from Florida State University may shed some light on your inability to make a decision that you'll be happy with.

Joyce Ehrlinger, an assistant professor of psychology, has long been fascinated with individuals identified among as "maximizers." Maximizers tend to obsess over decisions — big or small — and then fret about their choices later. "Satisficers," on the other hand, tend to make a decision and then live with it.

Happily.

Of course, there are shades of gray. In fact, there's a whole continuum of ways people avoid commitment without really avoiding it.

Ehrlinger's latest research on decision making was published in the peer-reviewed journal Personality and Individual Differences. The paper, "Failing to Commit: Maximizers Avoid Commitment in a Way That Contributes to Reduced Satisfaction," was co-authored with her graduate student, doctoral candidate Erin Sparks, and colleague Richard Eibach, a assistant professor at the University of Waterloo in Ontario, Canada. It examines whether "maximizers show less commitment to their choices than satisficers in a way that leaves them lesssatisfied with their choices."

The paper, based on two studies of Florida State undergraduate volunteers, finds that the maximizers' focus on finding the best option ultimately undermines their commitment to their final choices. As a result, the authors argue, "maximizers miss out on the psychological benefits of commitment," leaving them less satisfied than their more contented counterparts, the satisficers.

Past research into the differences between maximizers and satisficers looked at how the two groups made choices differently and, more importantly, how the process itself varied. Ehrlinger's research, however, looked at something else entirely: What happened after a choice was made?

"Because maximizers want to be certain they have made the right choice," the authors contend, "they are less likely to fully commit to a decision." And most likely, they are less happy in their everyday lives.

Whether being a maximizer is a central and stable part of the personality or simply a frame of mind remains unclear, but Ehrlinger hopes to isolate the cause of the behavior in future research.

"Current research is trying to understand whether they can change," she said. "High-level maximizers certainly cause themselves a lot of grief."

Over the years, Ehrlinger's scholarly research has led her to study self-perception and accuracy and error in self-judgment. Her latest research into the ways maximizers avoid commitment is important for several reasons.

First, the differences between maximizers and satisficers may play a bigger role than previously thought in consumer decision making and purchasing. For example: "Maximizers get nervous when they see an 'All Sales Are Final' sign because it forces them to commit," Ehrlinger said.

Also, a maximizer's lack of contentment creates a lot of stress, so the trait could potentially have an enormous effect on health, Ehrlinger explained. It's not just coffee-maker purchases they stress over — and second-guess themselves about — it's also the big life decisions such as choosing a mate, buying a house or applying for a job.

Even after considerable deliberation before choosing a mate or a house, a high-level maximizer may still feel unhappy, even depressed, with his or her final decision.

"Identifying the 'right' choice can be a never-ending task (for a maximizer)," Ehrlinger and her co-authors write. "Feelings about which option is best can always change in the face of new information. Maximizers might be unable to fully embrace a choice because they cannot be absolutely certain they chose the best possible option."

Journal reference: Personality and Individual Differences search and more info website

Provided by Florida State University search and more info website

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Squirrel
Dec 15, 2011

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This anti-maximizer research "high-level maximizers certainly cause themselves a lot of grief" ignores that maximizers by not making some choices gain the benefit of making and gaining the pleasure of others. Not committing because you are not sure saves resources to another day. The extra analysis allows better decisions on later occasions in life. Only within a particular context are they losing out--satisficers go up wrong roads that not only maximizers avoid but never the learn the lesons maximizers gain and apply in future decision situations.
Callippo
Dec 15, 2011

Rank: not rated yet
Maximizers tend to obsess over decisions big or small and then fret about their choices later. "Satisficers," on the other hand, tend to make a decision and then live with it.
It's evident, the women are picky maximizers, whereas men tend to rationalize their choice ex post. Most of proponents of Mac OS or Windows flamewars are men, who need to secure himself in their choice.
Nanobanano
Dec 15, 2011

Rank: not rated yet
Sounds like me.

Well, I don't know about reading consumer reviews, because i rarely value other people's oppinions, since experience has taught me they are usually incompetent or dishonest...

But the other stuff is me for sure.

I'm pretty useless as big personal decisions, because I usually understand all the consequences of stuff, and I also know that nothing is guaranteed anyway, so you can't rely on any understanding of what you b elieve, or what society believes "should happen".

And yet, I'm constantly plagued with what is the "right" thing to do, or the "best" thing to do.

And if you say "To hell with it, just pick something and do it," well, to me that's insanity.

Hard work does not guarantee success.

Practice does not make perfect.

Being Good to others doesn't guarantee anyone will be good to you, and usually they aren't.

Trying to teach someone else how to save themself money or heartache doesn't work either, because they don't listen...
Nanobanano
Dec 15, 2011

Rank: not rated yet
This is me.

If I ask someone advice, a person who is in reputation of being an expert, You know, trying to find out what the "best thing is to do," etc.

I can go away, and do EXACTLY what they say in the situation, and it is guaranteed to fail. Absolutely doomed.

Go to school and get incompetent professors that should all be fired.

Go BACK to school and get straight A's, and they kick you out anyway, and you get nothing to show for it, and end up owing them money to boot.

How do you like that for "maximizer"?

It's like some kind of cosmic joke or a curse or something.

I'm not even superstitious, but it makes no difference, may as well be.

Like I said, do what i was "supposed to", in some cases do it better than most, and yet it never works out anyway.

If I don't fuck up my own life from trying so hard, the people around me will from being incompetent.

I'm sick of a system that never gives me a "real" chance and has no answers for anyone anyway.
Nanobanano
Dec 15, 2011

Rank: 5 / 5 (2)
and yeah, I guess you're damn right I am a "maximizer", because I guess nothing else makes sense.

Well, at least I used to be anyway.

Lately I sort of just don't care any more either way, because caring never helped me or anyone else.

Well, it's not that I don't care, it's that nothing "computes".

Who is a person supposed to trust? Nobody, obviously.

I can say I learned that one that hard way.

What should you rely on? Nothing. Rely on nothing. You'll be disappointed less.

It doesn't help that most people in my age group are a bunch of drunken, drug addicted lunatics, but what do I know? Society hypocritically rewards that behavior, even though it's immoral and in some cases illegal.

If you want to do what's "right" or what's "best", be prepared to suffer. Everyone else will use you, abuse you, chew your ass up and spit you out, and then THEY'LL get the citizenship award when it's said and done.

That's real life, I guess.
ziphead
Dec 15, 2011

Rank: 1 / 5 (2)
and yeah, I guess you're damn right I am a "maximizer", because I guess nothing else makes sense.

Well, at least I used to be anyway...


OK, we got you the first two times. Take your meds and move on.
Nanobanano
Dec 15, 2011

Rank: 5 / 5 (2)
OK, we got you the first two times. Take your meds and move on.


That's right, fool.

You think it's a joke, but it's my life.

And it's not as simple as "take meds and move on".

You honestly believe medicine fixes bad luck, or whatever teh fuck happens to me?

Dumbasses like you are the problem. Not fucking medicine.

I mean, yo're A PRIME example.

a, incompetent, means well

b, don't really care

c, evil/ulterior motive.

d, other

I guess you're b.
kochevnik
Dec 16, 2011

Rank: not rated yet
If I were easily satisfied, I would be working to make someone else rich. The third world is full of easily satisfied people. Lowering one's standards helps one spiral downward racing to the bottom.

If you want to do what's "right" or what's "best", be prepared to suffer. Everyone else will use you, abuse you, chew your ass up and spit you out, and then THEY'LL get the citizenship award when it's said and done.
Best to keep people who can sink you on a short leash. Then either they'll respect you, or you'll know when they're about to bite.
Isaacsname
Dec 19, 2011

Rank: not rated yet
You guys would like this video:

The Paradox of Choice, Barry Schwartz, 2007 ( TED )

http://www.youtub...XEQIsCoM

rubberman
Dec 19, 2011

Rank: not rated yet
Choice is only a problem if you don't know what you want.From the info. provided, it sounds like Maximizer's unhappiness would be a result of living in a society where there are options abound. A world where there are a myriad of choices for everything, with many of the choices meeting the desired criteria (but quality of product may be suspect) makes it difficult for some to choose. Satisficers seem to be more in tune with what they want and thus are "satisfied" as long as their criteria are met. Whether either type is "happier" than the other would have intelligence of choice made as the determining factor. A satisficer is going to be unhappy with a choice if it doesn't meet the expectations they had at the time of choosing, a maximizer may actually feel a sense of satisfaction in the same instance as the instinct that something else may be better would have been proven correct.
Rank 3 /5 (1 vote)
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