Health risks were not consumers' first concern over horse meat contamination, study finds
Days after the initial announcement by the Food Safety Authority of Ireland (FSAI) on the 15th January that horse and pig DNA were found in beef burgers, researchers conducted an online consumer study, as part of the EU-funded project FoodRisC. This study took place before the latest developments about the widespread presence of horsemeat in certain beef products within some European countries.
Results showed that consumers were mainly concerned that the claims on labels did not match the contents of the products. There was very little evidence of concern about health risks – although some wondered how government assurances about safety could be so conclusive given that the discovery of horsemeat was completely unexpected.
There were a lot of questions about the testing process. Consumers wanted to know whether the tests were routine and if not, what prompted them.
"How often are these tests actually run? Is it possible the horse and pig meat had been going in to the burgers for a very long time till it was discovered?" said one 33-year-old UK female from the study.
Even at this early stage, several consumers asked whether it might be the case that beef products other than burgers might be affected. Many asked how the contamination could have occurred and for how long the situation had been going on. There were a number of questions about what would happen to all the burgers that were withdrawn from supermarkets.
Consumers wanted to know who would be held accountable and what would be done in the future to prevent such contamination happening again.
To conduct the study, researchers from Brunel University and University College Dublin used Vizzata, an online tool that enabled them to collect data very soon after the first announcement by FSAI, about consumers' main concerns and their questions. Twenty two consumers from the UK and twenty two from the Republic of Ireland, all meat eaters who shopped in at least one of the affected retailers, left a total of 292 questions and comments in the study which started on the 19th January and finished on the 27th January.
"Using Vizzata provided us with an opportunity to learn at a very early stage what sense consumers made of official communications from key agencies", said Julie Barnett who leads the study and is Professor in Health Research at Brunel University.
"Uniquely it allowed us to identify exactly what questions consumers were asking. This provides important evidence at a very early stage of what, for some institutions at least, is a crisis. It is vital to be responsive to consumer views and, where possible, to monitor how these change over time as new issues arise. Vizzata helps us to do this."
To read a summary of the study called 'Consumer perceptions of the horse meat burger incident' follow this link. A paper will be submitted for peer-review publication.
Source: FoodRisC project
- Horsemeat found in ground burger sold in UK and Irish grocery stores Jan 16, 2013 | not rated yet | 0
- Cyprus destroys burgers over horsemeat fears Feb 14, 2013 | not rated yet | 0
- Suppliers, grocers turning to DNA testing on meat (Update) Jan 30, 2013 | not rated yet | 0
- Britain's Tesco scraps Irish supplier over horse meat scare Jan 30, 2013 | not rated yet | 0
- UK: Lasagna products 60 percent horsemeat (Update) Feb 07, 2013 | not rated yet | 0
- Motion perception revisited: High Phi effect challenges established motion perception assumptions Apr 23, 2013 | 3 / 5 (2) | 2
- Anything you can do I can do better: Neuromolecular foundations of the superiority illusion (Update) Apr 02, 2013 | 4.5 / 5 (11) | 5
- The visual system as economist: Neural resource allocation in visual adaptation Mar 30, 2013 | 5 / 5 (2) | 9
- Separate lives: Neuronal and organismal lifespans decoupled Mar 27, 2013 | 4.9 / 5 (8) | 0
- Sizing things up: The evolutionary neurobiology of scale invariance Feb 28, 2013 | 4.8 / 5 (10) | 14
Classical and Quantum Mechanics via Lie algebras
Apr 15, 2011 I'd like to open a discussion thread for version 2 of the draft of my book ''Classical and Quantum Mechanics via Lie algebras'', available online at http://lanl.arxiv.org/abs/0810.1019 , and for the...
- More from Physics Forums - Independent Research
More news stories
Talking on a hands-free device while behind the wheel can lead to a sharp increase in errors that could imperil other drivers on the road, according to new research from the University of Alberta.
Health 17 hours ago | not rated yet | 0
(HealthDay)—More than one in four of those eligible for new premium assistance tax credits under the Affordable Care Act (ACA) do not have a checking account and will not be able to receive premiums from ...
Health 19 hours ago | not rated yet | 0
After studying noise in one French Quarter neighborhood of New Orleans to determine whether or not noise levels exceeded municipal ordinances, Annette Hurley, PhD, Assistant Professor of Audiology at LSU Health Sciences Center ...
Health 20 hours ago | not rated yet | 0
Young children who missed more than half of recommended well-child visits had up to twice the risk of hospitalization compared to children who attended most of their visits, according to a study published today in the American Jo ...
Health 21 hours ago | not rated yet | 0
The individualisation of drug treatments to support patients to self-manage their conditions is a concept that sits at the heart of policy, but a recent study in BMJ Open shows that there is no concrete defini ...
Health 23 hours ago | 3 / 5 (1) | 0
Coenzyme Q10 decreases all cause mortality by half, according to the results of a multicentre randomised double blind trial presented today at Heart Failure 2013 congress. It is the first drug to improve heart failure mortality ...
1 hour ago | not rated yet | 4
Heart failure accelerates the aging process and brings on early andropausal syndrome (AS), according to research presented today at the Heart Failure Congress 2013. AS, also referred to as male 'menopause', was four times ...
1 hour ago | not rated yet | 1
(AP)—Department of Justice lawyers have again asked a federal appeals court in New York to delay lifting age restrictions and prescription requirements on an emergency contraceptive popularly known as the morning-after ...
1 hour ago | not rated yet | 0
Mortality and length of stay are highest in heart failure patients admitted in January, on Friday, and overnight, according to research presented today at the Heart Failure Congress 2013. The analysis of nearly 1 million ...
1 hour ago | not rated yet | 0
23 hours ago | 5 / 5 (3) | 0 |
20 hours ago | 3.7 / 5 (3) | 2 |