The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
The order in which your senses interact with food has a tremendous impact on how much you like it. That's the premise of a new study led by the University of South Florida (USF). The findings published in the Journal of Consumer ...
Apr 14, 2021
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When it's time to schedule a vacation, most people will do it right away. But when it comes to booking a root canal, some people will procrastinate while others will put it at the top of their to-do list.
Jun 2, 2020
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People today constantly encounter claims such as "Advil kills pain," "coffee prevents depression," or "Hilary promises amnesty" as brands, news outlets and social media sites vie for our attention—yet few people take the ...
Sep 25, 2019
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Imagine a parent who is shopping and has a few moments to spare before heading home. If the parent has both a son and daughter but time to buy only one surprise gift, who will receive the gift?
Oct 4, 2017
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"Will you exercise this year?" That simple question can be a game-changing technique for people who want to influence their own or others' behavior, according to a recent study spanning 40 years of research.
Dec 28, 2015
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Gratitude is universally considered a social good—the warm feeling that results from a kindness received.
Aug 19, 2015
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Have you reposted or retweeted an article on social media without reading it first?
Dec 1, 2022
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Time not only flies when you're having fun—sometimes anticipating a fun event makes it feel like it will be over as soon as it begins, a new study suggests.
May 26, 2021
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A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
Apr 19, 2021
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Obesity rates have increased dramatically in developed countries over the past 40 years—and many people have assumed that food marketing is at least in part to blame. But are people with obesity really more susceptible ...
Apr 1, 2021
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