Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Researchers in Chapman University's Argyros School of Business and Economics and their collaborators have just published a study on the evolution of yoga in the marketplace. Assistant Professor Gokcen Coskuner-Balli, Ph.D., ...
Apr 30, 2015
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For decades, governments and health authorities have tried to steer people away from "vice" products such as tobacco, soda and alcohol through counter-marketing measures—things like tax increases, usage restrictions and ...
Jun 22, 2021
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1
Researchers from Johns Hopkins University published a new Journal of Marketing article that examines how receiving negative medical results might affect how people choose between generic and brand name drugs.
Apr 19, 2023
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4
Researchers from Illinois State University, North Carolina State University, University of South Carolina, and University of Maryland published a new paper in the Journal of Marketing that examines the impact of moving nutrition ...
Nov 6, 2020
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1
Researchers from Texas A&M, Iowa State University, Rice, and University of Texas Southwestern Medical Center published a new paper in the Journal of Marketing, which examines the efficacy of patient marketing.
Mar 24, 2020
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3
Researchers from Korea Advanced Institute of Science and Technology and University of Texas at Dallas published a new Journal of Marketing article that examines whether direct-to-consumer advertising for robotics surgery ...
Mar 1, 2023
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30
A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on "front of package" (FOP) labels is associated with improved nutritional content of those foods and their ...
Sep 21, 2020
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2
Researchers from University of British Columbia, Emory University, and New York University published a new paper in the Journal of Marketing that investigates the relationship between branding and counter-marketing in the ...
Apr 16, 2021
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2
Researchers from Queens University, Boston University, University of Toronto, University of Rochester, and Treasury Board Secretariat, Government of Canada published a new paper in the Journal of Marketing that tests a simple, ...
Mar 26, 2021
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2
Researchers from Erasmus University, Columbia University, and University of Pennsylvania published a new paper in the Journal of Marketing that examines how the design of online marketplaces affects which health insurance ...
Aug 24, 2022
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