Marketing Science

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS

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Medical economics

Do hospital ads work?

Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an ...

Health

Battling obesity epidemic: New look at 'fat tax'

Small price differences at the point of purchase can be highly effective in shifting consumer demand from high calorie to healthier low calorie alternatives, according to a study in the Articles in Advance section of Marketing ...