Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.
Some expert medical diagnosticians may limit the number of patient tests they order as a way to signal a high level of competence to their peers, according to a new study from researchers at Johns Hopkins University.
Jan 31, 2020
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A gentle nudge in the right direction is sometimes all people need. In this case, new research in the INFORMS journal Marketing Science finds it works when it comes to promoting healthy eating.
Oct 9, 2019
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A new study of food consumer shopping behaviors has found that when faced with a choice—lower prices or healthier foods—they will likely choose lower prices.
Jun 9, 2023
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Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an ...
Aug 20, 2019
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In 2016, Chile introduced the gradual implementation of a comprehensive and mandatory food labeling law that was designed to warn consumers of the risks of unhealthy foods. To do so, the law required that if a product contained ...
Oct 13, 2022
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One of the more common self-improvement goals, particularly in the winter months before "beach body" season, is to lose weight. How people attempt to achieve their goals may vary by individual, but one of the more popular ...
Jan 29, 2019
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E-cigarettes have become a big concern for public health, especially when it comes to young people using these harmful products. The U.S. government has considered a tax on vaping products to discourage people, especially ...
Mar 20, 2024
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Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance companies. But according ...
Jun 5, 2017
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Small price differences at the point of purchase can be highly effective in shifting consumer demand from high calorie to healthier low calorie alternatives, according to a study in the Articles in Advance section of Marketing ...
Dec 21, 2015
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Menthol-flavored cigarettes account for more than one-third of cigarettes sold in the United States, and experts believe they are more dangerous than traditional cigarettes.
Sep 6, 2023
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