Advertising Child's Play

December 10, 2008,

(PhysOrg.com) -- Children on their way to school are five times more likely to see the advertising of soft drinks, alcohol, ice-cream and confectionary than ads for healthy foods.

This was a finding of research published in the December issue of the Australian and New Zealand Journal of Public Health.

Bridget Kelly and her colleagues from the NSW Centre for Overweight and Obesity looked at the prevalence of food advertising in areas around primary schools.

They found that 80% of the advertising was for non-core foods, those that are energy dense and nutrient poor.

“Advertising is known to influence children’s food choices,” Ms Kelly said.

“These advertisements challenge healthy-eating messages and they could potentially contribute to poor diets.”

The most frequently recorded advertisements were for sugar-sweetened drinks, followed by alcoholic beverages and coffee. The highest proportion of advertisements were found in the areas closest to primary schools, with twice as many advertisements in these areas compared to those further away.

Alcoholic beverages were the single most advertised product within a 250m radius of primary schools.

“This may be especially influential because of children’s repetitive exposure to these advertisements,” Ms Kelly said.

“The high frequency of non-core food advertisements points to the need for policy intervention.

“Outdoor food advertising appears to be an important mechanism for food marketers to target children and should be considered in future debates on food marketing to children.”

This paper is published in The Australian and New Zealand Journal of Public Health (Vol. 32, Issue 6).

Provided by Wiley

Explore further: Can a Kim Kardashian lollipop help you lose weight?

Related Stories

Can a Kim Kardashian lollipop help you lose weight?

May 18, 2018
Kim Kardashian West has been heavily criticised for promoting "appetite suppresant" lollipops on her Instagram account. Despite the criticism, more than a million people have liked her post, showing the extent of her influence, ...

Gender and NCDs—benign neglect in the face of a gaping window of opportunity

May 15, 2018
NCDs are finally having their moment. Diabetes is very much in the public eye from Dhaka to Dakar, the global 'epidemic' of obesity is currently the subject of numerous television shows, the row over sugar sweetened beverage ...

How a better understanding of the seven ages of appetite could help us stay healthy

May 2, 2018
Do you eat to live or live to eat? We have a complicated relationship with food, influenced by cost, availability, even peer pressure. But something we all share is appetite – our desire to eat. Increased appetite might ...

Duped patients crowdfund for bogus medical care, study says

May 8, 2018
They're the tech-age version of donor jars at the diner: crowdfunding websites that aim to link ailing people with strangers willing to help pay for medical treatment. But new research suggests duped patients sometimes crowdfund ...

The DES saga: Death risk high for young women exposed in utero

May 2, 2018
A letter from three University of Chicago researchers in this week's New England Journal of Medicine updates a 47-year-old series of reports on the risks of exposure during pregnancy to a supplement, diethylstilbestrol (DES), ...

Kids hit hard by junk food advertising: new research

April 17, 2018
Junk food ads are shown more frequently on TV at times when many children are watching, new Heart Foundation-funded research shows.

Recommended for you

Insufficient sleep, even without extended wakefulness, leads to performance impairments

May 21, 2018
Millions of individuals obtain insufficient sleep on a daily basis, which can lead to impaired performance and other adverse physiological outcomes. To what extent these impairments are caused by the short sleep duration ...

Avoiding the car for travel could significantly lower risk of illness and death

May 21, 2018
People who are more active when commuting to work by walking or cycling could be cutting their relative risk of developing ischaemic heart disease or stroke by 11% and their relative risk of dying from these diseases by 30%, ...

New study shows higher formaldehyde risk in e-cigarettes than previously thought

May 21, 2018
Portland State University researchers who published an article three years ago in the New England Journal of Medicine about the presence of previously undiscovered forms of formaldehyde in e-cigarette vapor revisited their ...

Sleep better, parent better: Study shows link between maternal sleep and permissive parenting

May 21, 2018
Research has shown that consistently not getting enough sleep, or getting poor quality sleep, can put you at risk for a number of health conditions. But how does sleep, or the lack of it, affect how you parent?

Mediterranean diet may blunt air pollution's ill health effects

May 21, 2018
Eating a Mediterranean diet may protect people from some of the harm of long-term exposure to air pollution, and reduce their risk of dying from heart attacks, stroke and other causes of death, according to new research presented ...

Autism is not linked to eating fish in pregnacy

May 21, 2018
A major study examining the fish-eating habits of pregnant women has found that they are not linked to autism or autistic traits in their children.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.