Feeling disgust may enhance our ability to detect impurities

December 6, 2012

Disgust – it's an emotion we experience when we encounter things that are dirty, impure, or otherwise contaminated. From an evolutionary standpoint, experiencing the intense, visceral sense of revulsion that comes with disgust presumably helps us to avoid contaminants that can make us sick or even kill us. But new research suggests that disgust not only helps us to avoid impurities, it may also make us better able to see them.

If something looks dirty and disgusting, we typically assume it's contaminated in some way; when something is white, however, we are more likely to assume that it's clean and pure. Research has shown that people from many different cultures hold this association between lightness and purity, which may explain why we prefer white teeth, white operating rooms, and white porcelain bathroom fixtures.

"In the psychology of purity, even the slightest deviation from a pure state (i.e., ) is an unacceptable blemish," observe psychological scientist Gary Sherman and his co-authors.

They hypothesized that if feeling motivates people to create or protect pure environments, it may also lead them to prioritize the light end of the visual spectrum. For people trying to preserve cleanliness and purity, the ability to distinguish even slight deviations from a light shade like white may become particularly important.

Sherman, who is now at Harvard University's Kennedy School of Government, and his co-authors investigated this hypothesis in three studies, in which they tested participants' ability to make subtle gray-scale discriminations in both ends of the . Their findings are published in , a journal of the Association for Psychological Science.

In their first study, 123 college students were presented with sets of rectangles. In each set of four rectangles, one rectangle was either slightly darker or slightly lighter than the others. The participants were asked to indicate which of the four rectangles in each set was different from the other three. After completing the discrimination task, they completed a survey that measured their overall sensitivity to disgust.

In general, the students were better at identifying the rectangle that stood out when the rectangles were presented on the dark end of the visual spectrum. But the researchers observed a significant relationship between participants' performance on the light end of the spectrum and their levels of trait disgust – people who showed higher sensitivity to disgust also showed better performance on the light end of the spectrum relative to the dark end. Importantly, this effect was specific to disgust, as there was no such relationship between participants' levels of trait fear and their discrimination performance.

These findings were confirmed in a second study, showing that students who reported greater disgust sensitivity were better at distinguishing a faint number set against a background of a nearly identical shade presented on the light end of the relative to the dark end.

Based on these findings, Sherman and his co-authors wondered whether disgust might actively influence what people perceive. Based on the idea of perceptual tuning, they hypothesized that inducing disgust would actually "tune" participants' visual perception, enhancing their ability to discriminate among small deviations in lightness.

In the third study, participants were presented with a slide show of emotional images designed to elicit either disgust (i.e., images of cockroaches, trash) or fear (i.e., images of a handgun, an angry face). They then completed another perceptual discrimination task.

Just as in the first two studies, greater trait disgust predicted better performance on light-end trials relative to performance on dark-end trials. But the emotional images had different effects depending on the participants' disgust sensitivity. For participants who were low on trait disgust, viewing disgusting images seemed to have no effect on their discrimination performance on either end of the spectrum. For participants who were highly sensitive to disgust, however, viewing disgusting images significantly enhanced their performance on light-end trials.

"Research on the experience-altering nature of emotion has typically focused on nonperceptual experience, such as changes in cognitive appraisals. It is clear, however, that these influences extend to perception," the researchers conclude.

Together, the three studies provide evidence for an interactive relationship between disgust sensitivity and perceptual sensitivity that may ultimately help us detect and avoid the germs, toxins, and other around us.

Explore further: Sexual arousal may decrease natural disgust response

Related Stories

Sexual arousal may decrease natural disgust response

September 12, 2012
Sex can be messy, but most people don't seem to mind too much, and new results reported Sep. 12 in the open access journal PLOS ONE suggest that this phenomenon may result from sexual arousal actually dampening humans' natural ...

Recommended for you

High moral reasoning associated with increased activity in the human brain's reward system

August 22, 2017
Individuals who have a high level of moral reasoning show increased activity in the brain's frontostriatal reward system, both during periods of rest and while performing a sequential risk taking and decision making task ...

Like adults, children show bias in attributing mental states to others

August 22, 2017
Young children are more likely to attribute mental states to characters that belong to the same group as them relative to characters that belong to an outside group, according to findings published in Psychological Science, ...

Yoga and meditation improve mind-body health and stress resilience

August 22, 2017
Many people report positive health effects from practicing yoga and meditation, and experience both mental and physical benefits from these practices. However, we still have much to learn about how exactly these practices ...

Wealth disparity and family income impact the brain development of female youth

August 22, 2017
Female teenagers living in neighbourhoods with wide salary gaps and a low-income household show changes to their brain maturation that could indicate a higher risk of developing mental illness in adulthood, suggests a recently ...

Brain's self-regulation in teens at risk for obesity

August 22, 2017
In a small study that scanned the brains of teenagers while exposing them to tempting "food cues," researchers report that reduced activity in the brain's "self-regulation" system may be an important early predictor of adult ...

New study rebuts the claim that antidepressants do not work

August 18, 2017
A theory that has gained considerable attention in international media, including Newsweek and the CBS broadcast 60 minutes, suggests that antidepressant drugs such as the SSRIs do not exert any actual antidepressant effect. ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.