National survey links teen binge drinking and alcohol-brand references in pop music

April 8, 2014

Binge drinking by teenagers and young adults is strongly associated with liking, owning and correctly identifying music that references alcohol by brand name, according to a study by the University of Pittsburgh and Norris Cotton Cancer Center.

Based on a national, randomized survey of more than 2,500 people ages 15 to 23, the findings suggest that policy and designed to limit the influence of alcohol-brand references in could be important in reducing alcohol consumption in teens and . The results are published online in the journal Alcoholism: Clinical & Experimental Research.

"Every year, the average adolescent is exposed to about 3,000 references to alcohol brands while listening to music," said lead author Brian A. Primack, M.D., Ph.D., associate professor of medicine and pediatrics and director of the Program for Research on Media and Health in Pitt's School of Medicine. "It is important that we understand the impact of these references in an age group that can be negatively affected by ."

Alcohol is considered the third-leading, lifestyle-related cause of death in the U.S., according to the Centers for Disease Control and Prevention.

"Brand references may serve as advertising, even if they are not paid for by the industry," said senior author James D. Sargent, M.D., co-director of the Cancer Control Research Program at Norris Cotton Cancer Center in New Hampshire and professor of pediatrics in the Geisel School of Medicine at Dartmouth College. "This is why it is useful to examine the influence of brand mentions."

Of the 2,541 participants who completed the survey, 1,488, or 59 percent, reported having had a complete alcoholic drink, defined as 12 ounces of beer, 5 ounces of wine or 1.5 ounces of hard liquor at one time. Of those, 18 percent reported binging—or drinking heavily over a short period of time—at least monthly, and 37 percent reported having had problems, such as injuries, due to alcohol.

In the survey, which could be completed either online or on paper, participants were given the titles of popular songs that include alcohol mentions and asked if they liked or owned the song. They also were tested to determine if they could spontaneously recall what brand of alcohol was mentioned in the lyrics.

Survey participants who could correctly recall alcohol brands in songs had more than twice the odds of having had a complete alcoholic drink, compared to those who could not recall the brand, even after adjusting for factors including age, socioeconomic status, and alcohol use by friends or parents. The participants who could identify the alcohol brands in songs also had greater odds of having ever binged on alcohol.

"A surprising result of our analysis was that the association between recalling alcohol brands in popular music and in adolescents was as strong as the influence of parental and peer drinking and an adolescent's tendency toward sensation-seeking," said Dr. Primack. "This may illustrate the value that this age group places on the perceived opinions and actions of music stars."

Dr. Primack said that one possible solution could be to empower adolescents with critical thinking skills. "Media literacy is a growing educational methodology that may be successful in helping young people make healthier decisions," he said. "In the case of alcohol, it may be valuable to help them understand how alcohol-brand references in music may manipulate their thoughts and emotions to sell them a product."

Explore further: Four alcohol brands dominate popular music mentions

Related Stories

Four alcohol brands dominate popular music mentions

August 28, 2013
Patron tequila, Hennessy cognac, Grey Goose vodka, and Jack Daniel's whiskey—accounted for more than half of alcohol brand mentions in the songs that mentioned alcohol use in Billboard's most popular song lists in 2009, ...

Underage youth and adults differ in their alcohol brand preferences

March 21, 2014
(Medical Xpress)—Youth are not merely mimicking the alcohol brand choices of adults, suggesting that other factors may influence their drinking preferences. This is the conclusion of a new report comparing the alcohol brand ...

Effective regulation of alcohol brand placements in movies could limit underage drinking

May 27, 2013
Researchers at the Norris Cotton Cancer Center have found that current constraints on advertising for alcohol products in movies that adolescents watch are not effective. The study, "Trends in Tobacco and Alcohol Brand Placements ...

Alcohol leaving the UK charts with a hangover

September 30, 2013
Are we allowing alcohol marketing to children and teens via the music they love? As many as one in five songs in the UK top ten today include references to alcohol—a figure rising partly due to US-imported songs. What impact ...

Teens who drink alone more likely to develop alcohol problems as young adults

November 18, 2013
Most teenagers who drink alcohol do so with their friends in social settings, but a new study by researchers at Carnegie Mellon University and the University of Pittsburgh reveals that a significant number of adolescents ...

Study of US popular music links luxury alcohol brands with degrading sex

October 20, 2011
In a study published online today in the international journal Addiction, researchers at the University of Pittsburgh reported that the average US adolescent is heavily exposed to alcohol brand references in popular music.

Recommended for you

Concern with potential rise in super-potent cannabis concentrates

July 21, 2017
University of Queensland researchers are concerned the recent legalisation of medicinal cannabis in Australia may give rise to super-potent cannabis concentrates with associated harmful effects.

Findings link aldosterone with alcohol use disorder

July 18, 2017
A new study led by scientists at the National Institute on Alcohol Abuse and Alcoholism (NIAAA), part of the National Institutes of Health, demonstrates that aldosterone, a hormone produced in the adrenal glands, may contribute ...

Depression among young teens linked to cannabis use at 18

July 17, 2017
A study looking at the cumulative effects of depression in youth, found that young people with chronic or severe forms of depression were at elevated risk for developing a problem with cannabis in later adolescence.

Why does prenatal alcohol exposure increase the likelihood of addiction?

July 7, 2017
One of the many negative consequences when fetuses are exposed to alcohol in the womb is an increased risk for drug addiction later in life. Neuroscientists in the University at Buffalo Research Institute on Addictions are ...

Researchers say U.S. policies on drugs and addiction could use a dose of neuroscience

June 23, 2017
Tens of thousands of Americans die from drug overdoses every year – around 50,000 in 2015 – and the number has been steadily climbing for at least the last decade and a half, according to the National Institute on Drug ...

Study provides further support for genetic factors underlying addictions

June 13, 2017
Impairment of a particular gene raises increases susceptibility to opioid addiction liability as well as vulnerability to binge eating according to a new study.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.