Kellogg's to scrap artificial flavors, colors in cereals

Kellogg's will ban artificial flavors and colors from all of its cereals worldwide including Special K and Frosted Flakes, it said Wednesday.

The American food multinational said its transition to all-natural ingredients in its cereals and should be done by 2018.

Consumers, and especially Americans, have shown a growing preference for foods with wholesome ingredients, the company said.

The news came the same day Hollywood actress Gwyneth Paltrow was in Washington campaigning against legislation that would prevent the labelling of genetically modified food in the United States.


Explore further

House passes bill to prevent mandatory GMO labeling

© 2015 AFP

Citation: Kellogg's to scrap artificial flavors, colors in cereals (2015, August 6) retrieved 28 January 2020 from https://medicalxpress.com/news/2015-08-kellogg-scrap-artificial-flavors-cereals.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
28 shares

Feedback to editors

User comments