FDA will target e-cigs in health campaign for youth

August 8, 2017

(HealthDay)—The U.S. Food and Drug Administration will now include electronic cigarettes in a public health education campaign to discourage American youth from using tobacco and nicotine products.

This fall, "The Real Cost" campaign will be expanded to include messages about the dangers of e-cigarettes and other electronic delivery systems. A full-scale campaign will be launched in 2018.

It's the first FDA effort that targets use of e-cigarettes and similar products.

"Educating youth about the dangers of has been a cornerstone of our efforts to reduce the harms caused by these products. Including e-cigarettes and other [similar] products in our prevention work not only makes sense, it reflects the troubling reality that they are the most commonly used tobacco product among youth," said FDA Commissioner Dr. Scott Gottlieb.

"While we pursue a policy that focuses on addressing the role that nicotine plays in keeping smokers addicted to combustible cigarettes, and to help move those who cannot quit nicotine altogether onto less harmful products, we will also continue to work vigorously to keep all tobacco products out of the hands of kids," Gottlieb said in an agency news release.

In 2016, more than 2 million middle and were current users of e-cigarettes and similar products, the FDA said. Half of middle and high school students who were tobacco users had used two or more tobacco products.

Research shows that exposure to nicotine affects a young person's developing brain and may rewire it to be more prone to nicotine addiction later in life, according to the FDA.

"The FDA has a multi-pronged effort to protect kids from using any nicotine-containing product, including e-cigarettes," said Mitch Zeller, director of the FDA's Center for Tobacco Products.

"As we continue to learn more about these products and their relationship to youth, the agency will be better prepared to help address the issue of youth use through science-based educational efforts and regulatory policies that will ultimately pay the greatest dividends in reducing -related disease and death," he added.

Explore further: FDA to target addictive levels of nicotine in cigarettes

More information: The U.S. National Institute on Drug Abuse has more about e-cigarettes.

Related Stories

FDA to target addictive levels of nicotine in cigarettes

July 28, 2017
For the first time, the federal government is proposing cutting the nicotine level in cigarettes so they aren't so addictive.

Tobacco use among US students dropped sharply in 2016: study

June 16, 2017
Tobacco use among American middle and high school students—especially electronic cigarette use—declined sharply in 2016 from the year before following several years of strong growth, according to a study out Thursday.

No drop in teen use of tobacco products, CDC says, and E-cigs may be why

April 14, 2016
(HealthDay)—Use of tobacco products by U.S. teens hasn't fallen since 2011, and federal officials say electronic cigarettes may be to blame.

Surgeon General sounding alarm on teens' use of e-cigarettes

December 8, 2016
The U.S. surgeon general is calling e-cigarettes an emerging public health threat to the nation's youth.

Teen use of e-cigarettes, hookahs way up: survey

June 23, 2015
(HealthDay)—Although fewer American children are smoking cigarettes, the use of controversial e-cigarettes has more than doubled in just three years, a federal survey reports.

New method measures nicotine delivery from e-cigarettes

March 22, 2016
The effectiveness of e-cigarettes as a smoking substitute will likely rely on whether they can consistently provide the amount of nicotine a smoker needs to resist the desire to return to traditional cigarettes.

Recommended for you

Just a few minutes of light intensity exercise linked to lower death risk in older men

February 19, 2018
Clocking up just a few minutes at a time of any level of physical activity, including of light intensity, is linked to a lower risk of death in older men, suggests research published online in the British Journal of Sports ...

Calcium and Vitamin D supplements are not associated with risk of heart attacks

February 16, 2018
New research from the University of Southampton has found no association between the use of calcium or vitamin D supplementation and cardiovascular events such as heart attacks.

Women who clean at home or work face increased lung function decline

February 16, 2018
Women who work as cleaners or regularly use cleaning sprays or other cleaning products at home appear to experience a greater decline in lung function over time than women who do not clean, according to new research published ...

Study shows options to decrease risk of motor vehicle crashes for adolescent drivers

February 16, 2018
Adolescents who receive comprehensive and challenging on-road driving assessments prior to taking the license test might be protected from future motor vehicle crashes, according to a University of Alabama at Birmingham study ...

Being a single dad can shorten your life: study

February 15, 2018
The risk of dying prematurely more than doubles for single fathers compared to single mothers or paired-up dads, according to a study of Canadian families published Thursday.

Keeping an eye on the entire ageing process

February 15, 2018
Medical researchers often only focus on a single disease. As older people often suffer from multiple diseases at the same time, however, we need to rethink this approach, writes Ralph Müller.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.