FDA will target e-cigs in health campaign for youth

August 8, 2017

(HealthDay)—The U.S. Food and Drug Administration will now include electronic cigarettes in a public health education campaign to discourage American youth from using tobacco and nicotine products.

This fall, "The Real Cost" campaign will be expanded to include messages about the dangers of e-cigarettes and other electronic delivery systems. A full-scale campaign will be launched in 2018.

It's the first FDA effort that targets use of e-cigarettes and similar products.

"Educating youth about the dangers of has been a cornerstone of our efforts to reduce the harms caused by these products. Including e-cigarettes and other [similar] products in our prevention work not only makes sense, it reflects the troubling reality that they are the most commonly used tobacco product among youth," said FDA Commissioner Dr. Scott Gottlieb.

"While we pursue a policy that focuses on addressing the role that nicotine plays in keeping smokers addicted to combustible cigarettes, and to help move those who cannot quit nicotine altogether onto less harmful products, we will also continue to work vigorously to keep all tobacco products out of the hands of kids," Gottlieb said in an agency news release.

In 2016, more than 2 million middle and were current users of e-cigarettes and similar products, the FDA said. Half of middle and high school students who were tobacco users had used two or more tobacco products.

Research shows that exposure to nicotine affects a young person's developing brain and may rewire it to be more prone to nicotine addiction later in life, according to the FDA.

"The FDA has a multi-pronged effort to protect kids from using any nicotine-containing product, including e-cigarettes," said Mitch Zeller, director of the FDA's Center for Tobacco Products.

"As we continue to learn more about these products and their relationship to youth, the agency will be better prepared to help address the issue of youth use through science-based educational efforts and regulatory policies that will ultimately pay the greatest dividends in reducing -related disease and death," he added.

Explore further: FDA to target addictive levels of nicotine in cigarettes

More information: The U.S. National Institute on Drug Abuse has more about e-cigarettes.

Related Stories

FDA to target addictive levels of nicotine in cigarettes

July 28, 2017
For the first time, the federal government is proposing cutting the nicotine level in cigarettes so they aren't so addictive.

Tobacco use among US students dropped sharply in 2016: study

June 16, 2017
Tobacco use among American middle and high school students—especially electronic cigarette use—declined sharply in 2016 from the year before following several years of strong growth, according to a study out Thursday.

No drop in teen use of tobacco products, CDC says, and E-cigs may be why

April 14, 2016
(HealthDay)—Use of tobacco products by U.S. teens hasn't fallen since 2011, and federal officials say electronic cigarettes may be to blame.

Surgeon General sounding alarm on teens' use of e-cigarettes

December 8, 2016
The U.S. surgeon general is calling e-cigarettes an emerging public health threat to the nation's youth.

Teen use of e-cigarettes, hookahs way up: survey

June 23, 2015
(HealthDay)—Although fewer American children are smoking cigarettes, the use of controversial e-cigarettes has more than doubled in just three years, a federal survey reports.

New method measures nicotine delivery from e-cigarettes

March 22, 2016
The effectiveness of e-cigarettes as a smoking substitute will likely rely on whether they can consistently provide the amount of nicotine a smoker needs to resist the desire to return to traditional cigarettes.

Recommended for you

Breathing dirty air may harm kidneys, study finds

September 21, 2017
Outdoor air pollution has long been linked to major health conditions such as heart disease, stroke, cancer, asthma and chronic obstructive pulmonary disease. A new study now adds kidney disease to the list, according to ...

Excess dietary manganese promotes staph heart infection

September 21, 2017
Too much dietary manganese—an essential trace mineral found in leafy green vegetables, fruits and nuts—promotes infection of the heart by the bacterium Staphylococcus aureus ("staph").

Being active saves lives whether a gym workout, walking to work or washing the floor

September 21, 2017
Physical activity of any kind can prevent heart disease and death, says a large international study involving more than 130,000 people from 17 countries published this week in The Lancet.

Frequent blood donations safe for some, but not all

September 21, 2017
(HealthDay)—Some people may safely donate blood as often as every eight weeks—but that may not be a healthy choice for all, a new study suggests.

Higher manganese levels in children correlate with lower IQ scores, study finds

September 21, 2017
A study led by environmental health researchers at the University of Cincinnati (UC) College of Medicine finds that children in East Liverpool, Ohio with higher levels of Manganese (Mn) had lower IQ scores. The research appears ...

One e-cigarette with nicotine leads to adrenaline changes in nonsmokers' hearts

September 20, 2017
A new UCLA study found that healthy nonsmokers experienced increased adrenaline levels in their heart after one electronic cigarette (e-cigarette) with nicotine but there were no increased adrenaline levels when the study ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.