Link between alcohol consumption and breast cancer ignored by women most at risk

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Middle aged women in Australia aren't getting the message about the proven link between alcohol consumption and breast cancer, at a time when more are drinking while cancer rates in their age bracket are increasing, according to a new study.

More women aged between 45 and 64 years aren't aware of the , and indicate on their weight, relationships or lifestyle would more likely result in a reduction in drinking, rather then warnings about an increased risk of cancer.

"There is a low level of awareness about the established link between and breast cancer, and some confusion about the risk given the community perception that not all drinkers get breast cancer," says study lead Dr. Emma Miller at Flinders University.

"So it's really important to understand the patterns and drivers behind drinking behaviour in order to develop policies and interventions that might reduce the increasing burden on the women and our health system."

Breast cancer is the most commonly diagnosed cancer in Australia, accounting for over 13 per cent of all new cancers and 28% of all cancers diagnosed in women.

But Dr. Miller say the findings in her study suggest targeted messages which address short terms risk caused by alcohol will have the greatest impact on reducing current consumption levels.

"Alcohol is firmly entrenched in the fabric of Australian society, providing pleasure and defining the major events in most of our lives. Raising awareness of alcohol-related cancer risk, despite the importance of this, will not be sufficient to counter patterns of consumption."

35 South Australian women, aged between 45 and 64, who have never been diagnosed with cancer were interviewed about their personal alchohol consumption, education level and perceived risk of breast cancer as part of the study.

"It's interesting that the group were most aware about short term harms like the impact alcohol has on their weight, mental health, and relationships rather then ."

Dr. Miller says authorities will have to develop carefully targeted policy and interventions which address short term risks perceived as more implortant by these women, as they become a larger demographic for the alcohol industry.

"We all want to hear good news about drinking, such as small amounts of red wine may be good for cardiovascular disease, which is a message that's promoted by the alcohol industry. I

"In contrast, information that alcohol is linked to is actively suppressed by the industry presumably in order to build the female customer base."

"Our research shows that while more middle aged women are drinking, there are ways of getting the right messages through by focusing on issues important to them. For example, are drinking less so we can look into the reasons behind that and utilise them."


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Citation: Link between alcohol consumption and breast cancer ignored by women most at risk (2019, February 13) retrieved 21 April 2019 from https://medicalxpress.com/news/2019-02-link-alcohol-consumption-breast-cancer.html
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Feb 15, 2019
As a medical anthropologist, I study culture-caused disease. Alcohol is a perfect example. The public gets conditioned into wanting these harmful products, while the medical industry profits from the resulting disease. When it comes to things like alcohol, a known killer, even the government gets a piece of the action with taxes, making everyone invested in these harmful products. Smoking is the same. We all know it is bad, but people still smoke. So is wearing tight bras. Many studies now show that the tighter and longer the bra is worn the higher the risk rises for breast cancer. But when people are conditioned to use these products, and with lots of cultural pressure to keep these harmful products in use and to minimize awareness of the hazards, the only one to gain is the disease treatment industry.

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