This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility:

fact-checked

peer-reviewed publication

reputable news agency

proofread

Tobacco company coupons raise odds ex-smokers will light up again

Tobacco company coupons raise odds ex-smokers will light up again

Coupons for tobacco products appear to have a big impact on relapse rates for smokers who have recently kicked the habit, researchers report.

A study of more than 5,000 former smokers who participated in a found double the relapse rate for those who received cigarette coupons by direct mail or email.

"We hypothesized that people who received coupons would be more likely to relapse, but we were surprised by the magnitude of the effect," said lead author Jidong Huang, a professor in the Department of Health Policy and Behavioral Sciences at Georgia State University School of Public Health.

"It really shows that smokers who have quit the past year are the most vulnerable to relapse, and it implies that policies that prohibit the distribution of tobacco coupons could help more people succeed in quitting," he said in a university news release.

Smoking continues to be the leading cause of preventable death for Americans. It claims more than 480,000 lives each year in the United States, according to the U.S. Centers for Disease Control and Prevention.

Huang said strong tobacco prevention and control policies, including raising tobacco taxes, adopting comprehensive smoke free policies, conducting hard-hitting anti-tobacco media campaigns and implementing restrictions on , have reduced cigarette smoking to all-time lows.

Yet more regulation is needed. Physicians and smoking cessation counselors should warn people who have recently quit about the impact that marketing materials can have on their efforts to quit, Huang said.

"Most people aren't aware that direct mail and email marketing are among the most important ways for to reach current and potential smokers, but it's still a very important public health issue," he said. "In addition to interventions and treatments that help people manage nicotine cravings, policies that prohibit the distribution of tobacco coupons could help more people successfully quit."

Study findings were published in the September issue of the American Journal of Preventive Medicine.

More information: Yu Wang et al, Cigarette Coupon Receipt and Smoking Relapse by Duration of Smoking Abstinence, American Journal of Preventive Medicine (2023). DOI: 10.1016/j.amepre.2023.02.011

Copyright © 2023 HealthDay. All rights reserved.

Citation: Tobacco company coupons raise odds ex-smokers will light up again (2023, August 25) retrieved 16 April 2024 from https://medicalxpress.com/news/2023-08-tobacco-company-coupons-odds-ex-smokers.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Cigarette smokers more at risk for tobacco dependence than users of smokeless tobacco, multiple tobacco products: Study

7 shares

Feedback to editors