Researchers from University of British Columbia, Emory University, and New York University published a new paper in the Journal of Marketing that investigates the relationship between branding and counter-marketing in the ...
Apr 16, 2021
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Researchers from Queens University, Boston University, University of Toronto, University of Rochester, and Treasury Board Secretariat, Government of Canada published a new paper in the Journal of Marketing that tests a simple, ...
Mar 26, 2021
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Researchers from Illinois State University, North Carolina State University, University of South Carolina, and University of Maryland published a new paper in the Journal of Marketing that examines the impact of moving nutrition ...
Nov 6, 2020
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Researchers from Texas A&M, Iowa State University, Rice, and University of Texas Southwestern Medical Center published a new paper in the Journal of Marketing, which examines the efficacy of patient marketing.
Mar 24, 2020
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To encourage consumers to lower their caloric intake, the U.S. Food and Drug Administration now requires most chain restaurants to state the number of calories that each menu item contains. But is a number the only effective ...
Sep 23, 2015
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Any box or bottle of over-the-counter (OTC) medicine lists its active ingredients prominently on the label. But are consumers using that information to make wise choices about taking two or more OTC drugs at the same time? ...
Jun 2, 2015
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