Researchers from Wiradjuri Land, Edith Cowan University, University of Wollongong, University of Melbourne, University of Tasmania, and University of South Australia published a Journal of Marketing study that explores the ...
Jan 24, 2024
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Researchers from University of Oxford, Arizona State University, and University of Iowa have published a new Journal of Marketing study that examines how paying doctors to visit rural areas is a cost-effective way to provide ...
Jan 9, 2024
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Researchers from Indiana University and Texas Christian University published a new Journal of Marketing study that examines the impact of a hospital's portfolio strategy on patient demand.
Nov 16, 2023
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Researchers from Stanford University and University of Washington published a new Journal of Marketing article that examines the impact of user-generated online ratings on healthcare choices.
Jan 18, 2023
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Researchers from Duke University, University of New South Wales, University of Wisconsin, and University of Washington published an editorial for the Journal of Marketing that calls for marketing to tackle the challenges ...
Nov 29, 2023
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