News tagged with advertising

Related topics: google · facebook · consumers · journal of consumer research · internet search

Candy games stimulate appetite

At least once a week, two thirds of all children of primary-school age will play an internet game that was created to draw attention to a brand. Most of these advertisements are for snacks and candy. Only 6% of these children ...

Dec 21, 2015
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Poor countries are hardest hit by tobacco marketing

People living in poor countries are exposed to more intense and aggressive tobacco marketing than those living in affluent countries, according to a study authored by researchers from our Tobacco Control Research Group (TCRG) ...

Dec 01, 2015
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Alcohol ads linked to teen alcohol brand choices

Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on ...

Oct 20, 2015
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