Incongruent messaging key to getting people to register as organ donors
A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
Apr 19, 2021
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A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
Apr 19, 2021
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Impulsive shopping can be a costly vice for people who are eager to escape emotional pain, but researchers have now discovered a strategy for increasing self-control in spite of negative feelings.
Oct 3, 2019
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People today constantly encounter claims such as "Advil kills pain," "coffee prevents depression," or "Hilary promises amnesty" as brands, news outlets and social media sites vie for our attention—yet few people take the ...
Sep 25, 2019
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Have you ever wanted to tell someone about a tough day at work or scary medical news, but felt nervous about calling a friend to share what's going on?
Dec 11, 2017
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A personal bias can influence everything from the brands we buy to the way we treat other people, and in today's world, these pre-existing beliefs can lead to intense racial, political and religious conflicts.
Dec 11, 2017
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Imagine a parent who is shopping and has a few moments to spare before heading home. If the parent has both a son and daughter but time to buy only one surprise gift, who will receive the gift?
Oct 4, 2017
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Have you ever started off well on a new goal such as losing weight or saving more money, only to find that motivation fizzles after a period of time?
Apr 3, 2017
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Have you ever wondered how to raise children who will become wise consumers once they are adults?
Dec 15, 2016
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Have you ever felt embarrassed or guilty? A new study suggests that drinking a cup of cold water or iced tea could reduce these types of uncomfortable emotions.
Oct 3, 2016
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As the world becomes increasingly global, people often respond one of two ways: They start to consider themselves part of the larger global community, or they strengthen their association with their smaller national or local ...
Oct 3, 2016
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