Neuroscience

Can sounds trick the brain into perceiving your body differently?

(Medical Xpress) -- Have you ever found yourself paying attention to the sound of your footsteps when walking down a quiet corridor? Or perhaps you enjoy creating rhythmic patterns by tapping on a surface? Almost every bodily ...

Medical research

New red blood cell simulator invented

Engineers from Queen Mary, University of London have developed the world's most precise computer simulation of how red blood cells might travel around the body to help doctors treat people with serious circulatory problems.

Psychology & Psychiatry

Marketing is more effective when targeted to personality profiles

Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different ...

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