News tagged with functional magnetic resonance

How marketing decoys influence decision-making

The neural underpinnings of the decoy effect—a marketing strategy in which one of three presented options is unlikely to be chosen but may influence how an individual decides between the other two options—are investigated ...

Nov 06, 2017
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Functional magnetic resonance imaging

Functional MRI or functional Magnetic Resonance Imaging (fMRI) is a type of specialized MRI scan. It measures the haemodynamic response related to neural activity in the brain or spinal cord of humans or other animals. It is one of the most recently developed forms of neuroimaging. Since the early 1990s, fMRI has come to dominate the brain mapping field due to its low invasiveness, lack of radiation exposure, and relatively wide availability.

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