Less than a third of heavily advertised drugs have 'high therapeutic value': study
Television ads for drugs are filled with glowing images of people living their best lives, all thanks to that new med they've been prescribed.
Jan 19, 2023
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Television ads for drugs are filled with glowing images of people living their best lives, all thanks to that new med they've been prescribed.
Jan 19, 2023
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Advertising tactics, like using celebrities or coupons to promote a product, can influence consumers' purchasing habits. But when the product is a prescription drug, an ad's effectiveness can have significant health implications.
Apr 13, 2017
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Do pharmaceutical ads educate patients and improve health -- or merely spur drug sales?
Sep 14, 2011
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(HealthDay)—When prescription drugs become available over-the-counter, advertisements for the medications are far less likely to tell consumers about the potential harms and side effects, new research finds.
Sep 11, 2012
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A decision by a federal appeals court this week could have a dramatic impact on the marketing of prescription drugs in America, potentially affecting patient care and everything from TV drug advertising to future government ...
Dec 6, 2012
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Consumers should be wary when watching those advertisements for pharmaceuticals on the nightly TV news, as six out of 10 claims could potentially mislead the viewer, say researchers in an article published in the Journal ...
Sep 16, 2013
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Members of a major US medical association called Tuesday for a ban on advertising prescription drugs to consumers, saying the practice helps drive up prices and harms patient health.
Nov 17, 2015
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(HealthDay)—The U.S. Food and Drug Administration plans to conduct a new survey involving 2,000 health care professionals to examine their views on direct-to-consumer (DTC) advertising of prescription medications. The survey ...
May 13, 2013
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Umbrella branding is a practice that is common in markets for experience goods and consists in the marketing of otherwise unrelated products under the same brand name. In theory, umbrella branding allows firms to make better ...
Apr 29, 2019
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