Health

Judge awards billions to Quebec smokers

A judge has awarded more than $15 billion Canadian (US$12 billion) to Quebec smokers in a case that pitted them against three giant tobacco companies. The case is believed to be the biggest class-action lawsuit ever seen ...

Health

Using tobacco's marketing techniques in public health messaging

Carla Berg is trying to think like a tobacco executive. The associate professor in behavioral sciences and health education wants to borrow the sophisticated market segmentation techniques the tobacco industry has used so ...

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