Researchers from University of British Columbia, Emory University, and New York University published a new paper in the Journal of Marketing that investigates the relationship between branding and counter-marketing in the ...
Apr 16, 2021
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Researchers from Queens University, Boston University, University of Toronto, University of Rochester, and Treasury Board Secretariat, Government of Canada published a new paper in the Journal of Marketing that tests a simple, ...
Mar 26, 2021
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Researchers from Illinois State University, North Carolina State University, University of South Carolina, and University of Maryland published a new paper in the Journal of Marketing that examines the impact of moving nutrition ...
Nov 6, 2020
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A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on "front of package" (FOP) labels is associated with improved nutritional content of those foods and their ...
Sep 21, 2020
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Researchers from Texas A&M, Iowa State University, Rice, and University of Texas Southwestern Medical Center published a new paper in the Journal of Marketing, which examines the efficacy of patient marketing.
Mar 24, 2020
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Researchers in Chapman University's Argyros School of Business and Economics and their collaborators have just published a study on the evolution of yoga in the marketplace. Assistant Professor Gokcen Coskuner-Balli, Ph.D., ...
Apr 30, 2015
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