How vaccine skeptics use storytelling effectively to create powerful but medically inaccurate messaging
As long as there have been vaccines, there have been people who doubted their science and safety.
Jul 27, 2026
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MeSH tree: N05.300.150.800.750.500.500
As long as there have been vaccines, there have been people who doubted their science and safety.
Jul 27, 2026
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Despite overwhelming evidence of the safety and efficacy of COVID-19 vaccines, vaccine hesitancy intensified during the COVID-19 pandemic and has fueled skepticism toward other lifesaving vaccines for children, adults and ...
Jul 20, 2026
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When vaccination rates drop—as is the case with adult influenza vaccinations in Canada and child measles vaccinations in British Columbia—the explanation is often that people are "hesitant."
Jun 19, 2026
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Most vaccine-hesitant parents aren't opposed to vaccination but simply desire to protect their children from all harms, according to a review.
Jun 10, 2026
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A new Penn-led randomized controlled trial has found that AI-powered chatbots can make vaccine-hesitant parents more likely to say they will immunize their children against human papillomavirus (HPV), but no more than standard ...
Jun 8, 2026
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A training initiative to improve UK health workers' vaccine conversations is proving so successful that a University of Bristol-led spinout has been created to continue the important work. Generating more informed, empathetic ...
May 28, 2026
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University of Houston researchers are applying the principles of marketing science to public health, proposing that the way vaccines are "framed" could be a factor in overcoming hesitancy.
May 7, 2026
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New international research shows vivid mental images experienced by pregnant women when they think about vaccination directly influence their decision about whether or not to get vaccinated. Led by researchers from The University ...
May 5, 2026
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Measles remains one of the most contagious infectious diseases, spread through coughing and sneezing, with even small declines in vaccination coverage leading to outbreaks. As of 2026, California has reported its highest ...
Apr 18, 2026
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Imagine you and your partner are sitting in the waiting room of your doctor's office, waiting for your appointment to get birth control—and instead of calculating how many other people will be called before you, or perusing ...
Apr 16, 2026
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