Nervous System: News and Research on Ventral Striatum

MeSH tree: A08.186.211.200.885.287.249.487.775

What social rejection teaches your brain

Though painful, social rejection can be a powerful learning tool, new USC research suggests. The study, published in Proceedings of the National Academy of Sciences, uncovers the neurological mechanisms that influence how ...

Black Friday: Why our brains love a bargain

Do you prefer Black Friday or Cyber Monday? The January sales or Amazon's Prime Day? Or perhaps you like to hold out for a good old-fashioned everything-must-go shop clearance.

Key factor found in drug-context links, relapse

Most people wouldn't think twice after seeing sugar spilled on a counter. But for someone with a history of cocaine use, this visual cue could trigger powerful associations with their past drug use and a compulsive urge to ...

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