Eyetrack study demonstrates that men—and women—check out female bodies

October 29, 2013
My eyes are up here!
Sarah J. Gervais, Assistant Professor of Psychology and Women's Studies and Mike Dodd, Associate Professor of Psychology, watch as graduate student Gerald McDonnell demonstrates the eye track hardware and software used for the research (Sept. 24, 2013). Credit: Craig Chandler / University Communications, University of Nebraska-Lincoln

Usually, women can tell when someone's eyes aren't on her face and are, well, focused elsewhere on her body. In other words, there's a reason the saying on the t-shirt is My Eyes Are Up Here.

But how, exactly, does that "objectifying gaze" play out? Despite plenty of anecdotal evidence, research had yet to empirically document the nature of roving eyes when it came to 's bodies – until now.

A new study by University of Nebraska-Lincoln psychologists Sarah Gervais and Michael Dodd employed eyetracking technology to intricately map the visual behavior of both and women as they viewed images of different females with different types.

When asked to focus on a woman's appearance, study participants largely looked at women in "that way" – they quickly moved their eyes to and then dwelled on a woman's breasts and other sexualized body parts.

The study was published today in the academic journal Sex Roles and, researchers said, could provide the first steps toward addressing objectifying gazes and limiting their effects on women.

Though the men in the study exhibited such visual behavior consistently, the researchers found that women's patterns actually were similar to men's. However, male participants regarded the curvaceous women more positively than women with fewer curves, whereas female participants viewed these women similarly.

The researchers outfitted 65 college students with an eyetracking device and asked them to look at 30 photos of 10 college-aged women and to either rate the appearance or of the female in each picture. Each original image was manipulated to enhance or decrease the woman's sexualized body parts in an attempt to determine whether specific body types were more or less likely to be objectified.

Though the results were consistent with anecdotal expectations of gaze behavior, Gervais said she was surprised with some of the findings, especially how strongly women's visual patterns suggest they objectify other women.

"We do have a slightly different pattern for men than women, but when we looked at their overall dwell times – how long they focused on each body part – we find the exact same effects for both groups," she said. "Women, we think, do it often for social comparison purposes."

Whereas men were fast to fixate on both the bodies and faces of female targets, women in some circumstances were more likely to focus more quickly on faces.

Another key finding related to the role of body shape. Even when study instructions encouraged the participants to focus on the personality of the female target – a manipulation that would seem likely to lead to additional focus on the images' faces – women with hourglass figures were perceived more positively than women with straighter figures by male , the researchers found.

Objectifying gazes, of course, can have negative consequences: Prior research shows that when women are objectified, they are perceived to be less friendly, not as intelligent or competent or less moral.

"It can undermine (women's) work performance. It can cause them to self-silence and it's related to increased perceptions of sexual harassment," Gervais said. "If you think about all of the , figuring out what's triggering all of those consequences, that's the first step toward stopping it from happening."

Dodd said the study's use of both personality- and appearance-focused groups shows that the behavior can be changed with self-awareness.

"By characterizing the manner in which people fixate on the body when engaging in objectifying behavior, it also becomes possible to determine methods of reducing this behavior. That's what the personality manipulation part of the study did – that's a huge positive," Dodd said. "It's not as though looking at the body of someone has to be, or is, a default behavior. It just may be the case that cognitive control is required to engage in more appropriate, and less damaging, visual ."

Explore further: Men and women explore the visual world differently

More information: Gervais, S.J., Holland, A., & Dodd, M. (2013). My eyes are up here: The nature of the objectifying gaze toward women, Sex Roles, DOI 10.1007/s11199-013-0316-x

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7 comments

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210
1.3 / 5 (14) Oct 29, 2013
Damnnn! I knew it man, I KNEW IT!
Sean_W
1.5 / 5 (12) Oct 29, 2013
We need augmented reality glasses to insert a graphic of a burka over all women. Then I won't need to gouge out my eyes to keep from objectifying women.
Sinister1811
3 / 5 (18) Oct 29, 2013
What a load of crap. They just do it for the attention anyway.
RoMiSo
1.5 / 5 (8) Oct 30, 2013
Truly crap, driven by preset ideological filter glasses. Awful transformation of science into prostitution.
a_n_k_u_r
5 / 5 (1) Nov 01, 2013
A scientific finding (that gaze pattern) is one thing and interpreting it as a social negative (objectifying gaze) should be another. This gaze pattern should not necessarily be regarded as a problem (for which a solution needs to be found). Remember, it is because of that gaze pattern, among other things, we are here on earth even after billions of years have passed since the life first arose.
KBK
1 / 5 (3) Nov 03, 2013
A scientific finding (that gaze pattern) is one thing and interpreting it as a social negative (objectifying gaze) should be another. This gaze pattern should not necessarily be regarded as a problem (for which a solution needs to be found). Remember, it is because of that gaze pattern, among other things, we are here on earth even after billions of years have passed since the life first arose.


yes, I was about to comment on that. Ie, that the past 3 minutes (relatively) of social and cultural discourse is not about to change +100k years of natural selection and normal behavior, nor should it be trying.

I'm not a brute, an ass, or a neanderthal, but to tell people that 'this must change'... is a very ignorant statement.

It would be akin to telling me that Twitter or Facebook is 'perfectly normal' and a form of perfected human behavior.
Mike_Massen
1 / 5 (2) Nov 16, 2013
The imperative of procreative competition at a pre-emptive level, just one of those preparatory strategies most females are not that closely conscious off until it affects opinions of clothes or shoes but happens with considerable predictability...

Much like the various experiments that show a male is more attractive to single females when another female has preselected him as a mate (and she is not around) - as to why males with wedding rings are considered more approachable, interesting or more capable than those that don't wear such a ring of 'bonding acceptance',

ie. Hydrogen bonding at perhaps the most tenuous level

*grin*

One of the many variants of psychological experiments foisted on new students at universities by 2nd, 3rd years and PhD students - remember them well ;-)

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