Lower-grade fruit availability may not increase consumption

February 28, 2014, Cranfield University

New research suggests that increasing the availability of lower grade fresh fruit and vegetables may not be the answer to increasing its consumption.

The research by Cranfield University set out to understand what affects fruit and demand. Of those surveyed, the research identified that the fresh produce industry perceived that the '5-a-day' message has had little to no impact alone on fruit and vegetable demand. Results also revealed, through structured interviews, that some suppliers feared that promotions are being overused in the current climate.

Another key finding from the research was that employment status has had a significant effect on some fruit and vegetable purchasing - apples, potatoes and strawberries.Those working 'Under 8 hrs', 'Unemployed' or in 'Full time Education' purchased significantly lower amounts of standard and value lines compared to those in full-time employment or retired groups.

Professor Leon Terry, Cranfield's lead researcher, said: "Supplier perception is that it is unclear whether consumers fully understand promotions and indeed the true price of different and vegetable lines as they have little to properly benchmark prices against. This potential problem represents a real risk and one that needs further consideration. Critically, the report identified that there is an evidence gap in our understanding about the potential impact of consumer attitudes to certain types and that the demand drivers are likely to be produce specific."

Explore further: You are what you eat

More information: The complete report is available online: randd.defra.gov.uk/Default.asp … ed=0&ProjectID=17802

Related Stories

You are what you eat

March 7, 2012
Fruit and vegetable consumption is correlated with changes in skin redness and yellowness, as reported in the Mar. 7 issue of the open access journal PLoS ONE.

Experts confirm that fruit and vegetable consumption reduces risk of mortality

September 26, 2013
A European study analyzes the relationship between fruit and vegetable consumption and the risk of mortality. As previous research has already suggested, this study concludes that fruit and vegetable consumption reduces all-cause ...

High cost of fruits, vegetables linked to higher body fat in young children

February 20, 2014
High prices for fresh fruits and vegetables are associated with higher Body Mass Index (BMI) in young children in low- and middle-income households, according to American University researchers in the journal Pediatrics.

Ease of access improves fruit and vegetable consumption

September 3, 2013
Low-income communities have particular problems getting adequate fruits and vegetables because of limited access to supermarkets and farmers markets. A new study from Wake Forest Baptist Medical Center shows that community-supported ...

Fruit and vegetable intake is associated with lower risk of ER- breast cancer

January 24, 2013
There is no association between total fruit and vegetable intake and risk of overall breast cancer, but vegetable consumption is associated with a lower risk of estrogen receptor-negative (ER-) breast cancer, according to ...

Recommended for you

Number of older people with four or more diseases will double by 2035, say researchers

January 23, 2018
A study published today in Age and Ageing, the scientific journal of the British Geriatrics Society, reports that the number of older people diagnosed with four or more diseases will double between 2015 and 2035. A third ...

Placental accumulation of flame retardant chemical alters serotonin production in rats

January 22, 2018
A North Carolina State University-led research team has shown a connection between exposure to a widely used flame retardant chemical mixture and disruption of normal placental function in rats, leading to altered production ...

Marijuana use does not lower chances of getting pregnant

January 22, 2018
Marijuana use—by either men or women—does not appear to lower a couple's chances of getting pregnant, according to a new study led by Boston University School of Public Health (BUSPH) researchers.

Women run faster after taking newly developed supplement, study finds

January 19, 2018
A new study found that women who took a specially prepared blend of minerals and nutrients for a month saw their 3-mile run times drop by almost a minute.

Americans are getting more sleep

January 19, 2018
Although more than one in three Americans still don't get enough sleep, a new analysis shows first signs of success in the fight for more shut eye. According to data from 181,335 respondents aged 15 and older who participated ...

Wine is good for you—to a point

January 18, 2018
The Mediterranean diet has become synonymous with healthy eating, but there's one thing in it that stands out: It's cool to drink wine.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.