Mexico restricts soft drink ads to fight obesity

July 16, 2014

Mexico said Tuesday it will restrict TV ads for soft drinks, snacks and other high-calorie foods in a bid to tackle rampant obesity.

With immediate effect, such ads will be banned from open air and cable TV from 2:30pm to 9:30pm during the week and from 7:00am to 7:30pm at weekends.

Ads in will also be restricted.

In total, 40 percent of advertising seen until now each year for and other high-calorie products will vanish from Mexican TV, the health ministry said.

The government says 70 percent of Mexican adults and 30 percent of children are overweight or obese.

Mexico is the world's largest consumer per capita of , at 163 liters per year. The Mexican diet is also heavy in fried foods.

Mexico also has the highest incidence of diabetes among the 34 countries that make up the Organization for Economic Cooperation and Development.

The direct or indirect cost of weight problems will cost the system 11.7 billion dollars in 2017, experts say.

In an earlier effort to tackle the scourge, late last year the government slapped taxes on high-calorie foods and drinks.

Explore further: Mexico food labeling rules draw fire on sugar

Related Stories

Mexico food labeling rules draw fire on sugar

April 21, 2014
Mexico's new food labeling rules were supposed to help fight an obesity epidemic, but activists and experts said Monday they may actually encourage the public to consume high levels of sugar.

Sugary drinks and fatty foods really do have an impact on childhood obesity

July 3, 2014
(Medical Xpress)—A Deakin University study provides the strongest evidence yet that sugary drinks and fatty foods are linked to the growing rate of obesity in Australian children.

Mexico nears junk food tax, sets anti-obesity plan

October 31, 2013
Mexico's congress approved a new tax on junk food Thursday as the government announced a campaign to fight obesity in a country with one of the world's highest rates of overweight people. The move came a little over a day ...

Second to US in obesity, Mexico wants kids to slim down

October 20, 2012
Mexico, second in obesity in the world after the United States, wants its children to cut down on the soft drinks and fatty foods that have made them the chubbiest kids in Latin America.

American Heart Association comments on sugar-sweetened beverage taxes to address obesity

November 6, 2013
The American Heart Association issued the following comments on a recent article published by the British Medical Journal focusing on a study of the impact of sugar sweetened drink taxes:

NY mayor praises Mexico soda tax plan (Update)

September 11, 2013
President Enrique Pena Nieto's plan to tax sugary drinks to curb Mexico's obesity epidemic earned him praise Tuesday from New York's mayor and health advocates but soda makers slammed it as ineffective.

Recommended for you

Study finds 90 percent of American men overfat

July 24, 2017
Does your waist measure more than half your height?

Are sugary drink interventions changing people's behaviour?

July 19, 2017
An evaluation of efforts designed to reduce how many sugary drinks we consume shows some success in changing younger people's habits but warns they cannot be the only way to cut consumption.

Young adult obesity: A neglected, yet essential focus to reverse the obesity epidemic

July 18, 2017
The overall burden of the U.S. obesity epidemic continues to require new thinking. Prevention of obesity in young adults, while largely ignored as a target for prevention and study, will be critical to reversing the epidemic, ...

Weight gain from early to middle adulthood may increase risk of major chronic diseases

July 18, 2017
Cumulative weight gain over the course of early and middle adulthood may increase health risks later in life, according to a new study led by researchers from Harvard T.H. Chan School of Public Health. They found that, compared ...

Study finds children carry implicit bias towards peers who are overweight

June 23, 2017
Even children as young as 9 years old can carry a prejudice against their peers who are overweight, according to a new study led by Duke Health researchers. They might not even realize they feel this way.

Mother's obesity boosts risk for major birth defects: study

June 15, 2017
Children of obese women are more likely to be afflicted by major birth defects, including malformations of the heart and genitals, according to a study published on Thursday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.