CDC launches opioid campaign in hard-hit states

September 26, 2017

(HealthDay)—The U. S. Centers for Disease Control and Prevention has launched a campaign to reduce overdose deaths from prescription opioid painkillers.

Between 1999 and 2015, more than 183,000 people in the United States died from prescription overdoses such as OxyContin (oxycodone) and Vicodin (hydrocodone).

The goal of the CDC's Rx Awareness is to increase knowledge of the risks of and stop inappropriate use. Personal accounts from recovering opioid abusers and people who've lost loved ones will be featured.

"It only takes a little to lose a lot" is the campaign tagline. It will be featured in videos, audio ads, social media ads, internet banners, web graphics, billboards and posters.

Campaign ads are planned to run for the next 14 weeks in Kentucky, Massachusetts, New Mexico and Ohio. The campaign will expand to other states as more funding becomes available.

"This campaign is part of CDC's continued support for states on the frontlines of the opioid overdose epidemic," CDC Director Dr. Brenda Fitzgerald said in an agency news release.

"These heartbreaking stories of the devastation brought on by opioid abuse have the potential to open eyes and save lives," she said.

In 2015, 12.5 million people in the United States misused prescription opioids. Every day, more than 1,000 people are treated in emergency departments for prescription opioid misuse and more than 40 people die from prescription opioid overdoses.

Prescription opioid abuse is also a major risk factor for heroin use. About three-quarters of new heroin users misused prescription opioids before using heroin.

Explore further: Medicaid patients continue high prescription opioid use after overdose

More information: The U.S. Centers for Disease Control and Prevention has more on prescription opioids.

Related Stories

Medicaid patients continue high prescription opioid use after overdose

August 22, 2017
Despite receiving medical attention for an overdose, patients in Pennsylvania Medicaid continued to have persistently high prescription opioid use, with only slight increases in use of medication-assisted treatment, according ...

Bulk of opioid use in the U.S. concentrated among 10 percent of patients

September 11, 2017
A small proportion (10 percent) of opioid users account for the vast majority of opioid use in the United States. These findings suggest that efforts to reduce prescription opioid abuse should focus on the top users, rather ...

Trump declares opioid crisis a 'national emergency'

August 11, 2017
US President Donald Trump said Thursday that the opioid crisis in the United States constitutes a "national emergency" and pledged to step up efforts to fight the epidemic.

Utah launches campaign to fight opioid abuse, overdoses

April 30, 2017
Utah pharmacists will start putting red stickers on bottles of opioids that warn patients about the risk of overdose and addiction as part of a new awareness campaign to combat painkiller abuses and deaths.

U.S. doctors still writing too many opioid prescriptions

August 1, 2017
(HealthDay)—More than one out of three average Americans used a prescription opioid in 2015, despite growing concerns these medicines are promoting widespread addiction and overdose deaths, according to a study published ...

DEA puts quota on production of opioid painkillers

October 6, 2016
(HealthDay)—The U.S. Drug Enforcement Administration (DEA) says it has mandated significant cuts in the production of powerful prescription opioid painkillers.

Recommended for you

Baby-boomers and millennials more afflicted by the opioid epidemic

November 21, 2017
Baby-boomers, those born between 1947 and 1964, experienced an excess risk of prescription opioid overdose death and heroin overdose death, according to latest research at Columbia University's Mailman School of Public Health. ...

Sensor-equipped pill raises technological, ethical questions

November 17, 2017
The first drug with a sensor embedded in a pill that alerts doctors when patients have taken their medications was approved by the Food and Drug Administration, raiding issues involving privacy, cost, and whether patients ...

New painkillers reduce overdose risk

November 16, 2017
Scientists on the Florida campus of The Scripps Research Institute (TSRI) have developed new opioid pain relievers that reduce pain on par with morphine but do not slow or stop breathing—the cause of opiate overdose.

Separating side effects could hold key for safer opioids

November 16, 2017
Opioid pain relievers can be extremely effective in relieving pain, but can carry a high risk of addiction and ultimately overdose when breathing is suppressed and stops. Scientists have discovered a way to separate these ...

US regulators approve first digital pill to track patients

November 14, 2017
U.S. regulators have approved the first drug with a sensor that alerts doctors when the medication has been taken, offering a new way of monitoring patients but also raising privacy concerns.

Introduction is different, but top medications for opioid addiction equally effective

November 14, 2017
With opioid addiction officially declared a public health emergency in the U.S., medical intervention to treat the illness is increasingly important in responding to the epidemic. Now, a new study concludes that two of the ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.