Singapore to become first country to ban ads for very sugary drinks

sugary drink
Credit: CC0 Public Domain

Singapore will become the first country in the world to ban ads for the most unhealthy sugary drinks in its latest move to combat rising diabetes rates, the health ministry said Thursday.

Products deemed "less healthy" must now display labels grading their nutritional and , with those considered to be most unhealthy banned from appearing in ads across all media platforms, including broadcast, print and online channels.

"This aims to reduce the influence of such advertisements on consumer preferences," the ministry said, calling the ban a world-first.

It added that the measures were only a start and it will continue to explore the possibility of a tax or ban.

"We urge SSB (sugar-sweetened beverages) manufacturers to consider reformulating their drinks to contain less sugar even as we further study these measures," it said.

The ministry said it will obtain industry feedback in the coming months on how to implement the measures and announce more details next year.

According to the International Diabetes Federation, 13.7 percent of adults suffer from diabetes in Singapore, one of the highest rates among developed nations.

Other marketing bans around the world have focused on restricting children's exposure to junk food ads.

Some 420 million people around the world today suffer from , with the number expected to rise to 629 million by 2045, according to the International Diabetes Federation.


Explore further

Drinking more sugary beverages of any type may increase type 2 diabetes risk

© 2019 AFP

Citation: Singapore to become first country to ban ads for very sugary drinks (2019, October 10) retrieved 11 November 2019 from https://medicalxpress.com/news/2019-10-singapore-country-ads-sugary.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
1 shares

Feedback to editors

User comments