Companies in the near future will be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select group as they watch a trial.
Jul 29, 2014
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Researchers from Boston University School of Medicine (BUSM) report variants in a new gene, PLXNA4, which may increase the risk of developing Alzheimer's disease (AD). The discovery of this novel genetic association may lead ...
Jul 28, 2014
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Mexico said Tuesday it will restrict TV ads for soft drinks, snacks and other high-calorie foods in a bid to tackle rampant obesity.
Jul 16, 2014
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The brands of alcohol popular with underage drinkers also happen to be the ones heavily advertised in magazines that young people read, a new study finds.
Jul 8, 2014
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(HealthDay)—Amanda, a 30-year-old who smoked during her pregnancy, wants people to know how important it is to keep trying to quit the dangerous habit.
Jun 24, 2014
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(HealthDay)—TV and magazine ads for U.S. cancer centers are heavy on emotional appeal, but light on the facts that patients need to know, a new study finds.
May 27, 2014
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Anti-smoking television advertisements that appeal to viewers' emotions are more persuasive when they use anger rather than sadness, a Dartmouth-Cornell study suggests.
Apr 29, 2014
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A team of scientists from the University of California, San Diego School of Medicine, the Medical University of South Carolina and San Diego-based American Life Science Pharmaceuticals, Inc., report that cathepsin B gene ...
Mar 18, 2014
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(Medical Xpress)—Simply reading about a future marketing campaign – a plan to pitch sugary soda to kids using NBA basketball and hip-hop music themes – makes some adults mad enough to slap a tax on soda.
Feb 12, 2014
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(Medical Xpress)—Canadian medical journals feature five times more pharmaceutical ads than journals in the United States and Britain, according to a new study involving a Rhodes Scholar from the University of Alberta.
Jan 14, 2014
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