Journal of Consumer Research

Health

Eat dessert first? It might help you control your diet

Consumers watching their diet should pay close attention to the amount of unhealthy foods they eat, but can relax when it comes to healthier options, according to a new study in the Journal of Consumer Research.

Psychology & Psychiatry

When does planning interfere with achieving our goals?

It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling ...

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