Journal of Consumer Research

Psychology & Psychiatry

Research reveals luxury products' role in relationships (w/ Video)

Purchasing designer handbags and shoes is a means for women to express their style, boost self-esteem, or even signal status. New University of Minnesota research suggests some women also seek these luxury items to prevent ...

Health

Ordering food by iPad leads to healthier choice

Imagine you are in a restaurant and you can choose between a healthy fruit salad or a high-calorie chocolate mousse. If you order orally, chances are high that you will go for the high-calorie chocolate mousse. However, if ...

Psychology & Psychiatry

When does planning interfere with achieving our goals?

It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling ...

Psychology & Psychiatry

Now or later: How taste and sound affect when you buy

There's a reason marketers make appeals to our senses; the "snap, crackle and pop" of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing a key ingredient in their ...

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